Take it to your crew.

  • A firefighter giving instructions to a group of firefighters inside a fire station or training facility, with a door in the background.

    Red Lights, Blue Lights, Gunfights: Tactics for when Calls Turn Violent

    Fire trucks and medic units roll in fast - but sometimes they roll into danger. This high-impact session digs into violent-call survival: reading the scene, controlling your footprint, keeping communication tight, and making split-second decisions that keep crews breathing. A gritty look at the side of the job nobody puts on the recruiting poster.

  • Firefighter training room with a large Oklahoma City Fire Department (OKCFD) badge on the wall, surrounded by chains and various cleaning supplies, a coffee cup, and training equipment on the table.

    Ride for Your Brand - Building Identity, Tradition, and a Culture of Pride and Ownership

    A high-impact presentation revealing how professional sports teams build loyalty, pride, and ownership - and how those same strategies transformed the Oklahoma City Fire Department from the inside out.

    Drawing from nearly three decades of leadership and his award-winning career, including the OKCFD Meritorious Service Award, Dane shares how intentional branding and cultural alignment rebuilt morale, inspired excellence, and created a department-wide identity firefighters were proud to represent.

    Audience members walk away with actionable tools to spark pride, strengthen culture, and drive performance at every level of their organizaiton.

  • A decorative sculpture of an anvil with a hammer resting on top, mounted on a wooden stand, outdoors against a backdrop of a parking lot and a tall building with numbered sections, during either sunrise or sunset.

    Back of the Bay

    Back of the Bay isn’t theory - it’s truth. Built from 100 real stories gathered thorugh Oklahoma City Fire Deparment’s Officer Development courses, this raw, unfiltered session exposes the lessons that never make it into textbooks.

    From leading through chaos to rebuilding broke station culture, Major Yaw shares what it really takes to earn respect, build trust, and lead when it counts. No fluff. No filers. Just what every officer needs to hear-straight from the Back of the Bay.

  • Firefighter training exercise with firemen observing a firefighter practicing on a ladder at a mock fire scene, with a burning building made of shipping containers in the background.

    Echoes in the House: The Influence You Don't Hear Until It's Yours

    You don’t always know when you’re influencing someone- but you are. Echoes in the House strips leadership down to its raw core: behavior, consistency, and culture. Every tone, shortcut, and reaction becomes an echo that shapes the next firefighter. This isnn’t a class about bugles - it’s about the quiet kind of leadership that lasts long after the tones drop.